Strategy Masterclass: Rethinking Business (Hybrid)

ABOUT

Who should attend

Businesses seeking to position profitably, communicate with clarity, execute for impact and maximize opportunities for growth in today's changing landscape. This includes service-based business owners, entrepreneurs, knowledge experts, consultants, creatives and coaches.

Why attend

The business context is rapidly changing, consumer expectations and demands increasing, their needs evolving, technology shortening the lifespan of industries, more power in the hands of the customer. All of a sudden it has become a race, markets are over-saturated, competition intensifying, economies crashing while technology continued to shift consumer behaviour. All this presents us with both opportunities and challenges.

The big question remains

• How should businesses transform and reinvent themselves in the midst of change to fundamentally shift the way they create and deliver customer value to design and deliver strategies that help improve profitability and long-term value.

To be covered

• Value Creation Model: Identifying and solving problems people care about, profitably
• Profitable Positioning: Securing and defending a profitable market position
• The Inherent Power Of Branding: Shaping Perceptions, Influencing decisions
• Protecting Profitability: Expanding your core business, doing more of what works
• Strategy In Dynamic Contexts: Challenging assumptions to design and deliver strategies that improve profitability and long-term value
• Messaging: Communicating your valuable difference with clarity and impact
• Value Proposition Design: Connecting the the customer's true pain, serving them profitably
• The Way Out: Authority positioning, escaping the commodity trap, scaling your value.

For further queries contact/WhatsApp +2761 1277 440

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