Talent Acquisition Masterclass #2: Communicating your Talent Acquisition and Employer Branding Roll-Out Plan

ABOUT

TALENT ACQUISITION MASTERCLASSES - TRANSFORMING RECRUITMENT THROUGH YOUR EVP AND EMPLOYER BRAND MARKETING

MASTERCLASS #2: Communicating your Talent Acquisition and Employer Branding Roll-Out Plan

Thursday, 27 June 2024

9h00-16h30

Island Club Hotel, Northbank Lane, Century City, Cape Town

INTRO

In an era where talent markets are increasingly competitive, possessing a relevant, winning Employer Value Proposition (EVP) and a recognizable Employer Brand is crucial for attracting, engaging, and retaining top talent. Moreover, without active and consistent communication about your workplace and its offerings, the challenge of finding and keeping high demand individuals for your company becomes significant.

These masterclass sessions are designed for Talent Acquisition Managers/Specialists, HR Managers, HRB Partners, Recruiters, and all leaders involved with your talent brand. The shift from conventional transactional leaders to those of Employer Brand Advisors and Marketers is becoming increasingly critical as the skills gap widens and high-demand talent becomes scarcer.

WHY SHOULD IT MATTER

With 75% of job seekers researching a company's reputation and employer brand before applying for a job, and 43% reporting a decrease in cost-per-hire, it's no wonder global leaders are adopting this best practice within their talent management strategies. This, along with multiple studies reporting the dire need for organizations to understand, track, and address the EVP for 27% of the Gen Z workforce by 2025, confirms that leaders need to be at the top of their game.

KEY FOCUS AREAS

·      Scope and approach your TA/Employer Brand communications roll-out plan.

·      Develop personas and tailor your EVP.

·      Map the Candidate and Employee Journey, focusing on key EVP touchpoints.

·      Garner stakeholder adoption and advocacy for your EVP and employer brand.

·      Learn to evaluate, deploy, and maintain your strategy.

COURSE OVERVIEW

Learn to develop a practical marketing roll-out plan to activate your Talent Acquisition and Employer Branding strategies. You'll understand how to communicate your brand effectively, target your talent market accurately, and shift candidates and employees to a memorable experience.

In doing this, you will avoid the common pitfalls of failing to consistently embed and communicate your Employer Brand and EVP internally, and neglecting to proactively market your company as a recognizable place of work before you look to hire.

WHY SHOULD YOU JOIN

Led by Celeste Sirin, seasoned employer brand and recruitment marketing mentor, trainer and CEO of Employer Branding Africa, these sessions emphasize maintaining human connections in an AI-driven landscape, providing a competitive and critical value-add. Attendees benefit from intimate, interactive sessions that offer practical workplace tools and knowledge sharing.

WHO SHOULD ATTEND

Ideal for both seasoned leaders and newcomers within corporate environments or dynamic start-ups that are in a growth phase. Professionals who will benefit include:

· HR Executives/Managers

· Talent Acquisition Managers/Specialists

· Recruitment Managers/Recruiters

· HR Business Partners

· Sourcing Specialists

· Marketing and Communications   

· Learning and Development

· Founders/Business Owners

QUICK WINS

·         Interactive and consultative

·         Self-assessments and collaborative discussions

·         Knowledge sharing with like-minded Leaders

·         Implementable and reusable workplace tools

·         Plenty of global best practices, insights and reference points/sources

·         Certificate of Course Completion

VIEW OTHER MASTERCLASS OPTIONS

Each Masterclass stands alone, offering separate, valuable insights. However, for an enriched learning journey, we suggest beginning with Masterclass 1 followed by 2. Bundle both to unlock a comprehensive experience.  

• Thursday, 23 May: Masterclass #1 Building a Future-Fit EVP (Employer Value Proposition) and Employer Brand - https://qkt.io/uArChm
• Thursday, 23 May & Thursday 27 June: Talent Acquisition Masterclass Bundle - https://qkt.io/2ERQWP

DIRECTIONS