Talent Acquisition Masterclass #1: Building a Future-Fit EVP (Employer Value Proposition) and Employer Brand

ABOUT

TALENT ACQUISITION MASTERCLASSES - TRANSFORMING RECRUITMENT THROUGH YOUR EVP AND EMPLOYER BRAND MARKETING

MASTERCLASS #1: Building a Future-Fit EVP (Employer Value Proposition) and Employer Brand

Thursday, 23 May 2024

9h00-16h30

Island Club Hotel, Northbank Lane, Century City, Cape Town

INTRO

In an era where talent markets are increasingly competitive, possessing a relevant, winning Employer Value Proposition (EVP) and a recognizable Employer Brand is crucial for attracting, engaging, and retaining top talent. Moreover, without active and consistent communication about your workplace and its offerings, the challenge of finding and keeping high demand individuals for your company becomes significant.

These masterclass sessions are designed for Talent Acquisition Specialists, Recruiters, HR Professionals, Marketers, Learning and Development staff, and all leaders involved with your talent brand. The shift from conventional transactional leaders to those of Employer Brand Advisors and Marketers is becoming increasingly critical as the skills gap widens and high-demand talent becomes scarcer.

WHY SHOULD IT MATTER

With 75% of job seekers researching a company's reputation and employer brand before applying for a job, and 43% reporting a decrease in cost-per-hire, it's no wonder global leaders are adopting this best practice within their talent management strategies. This, along with multiple studies reporting the dire need for organizations to understand, track, and address the EVP for 27% of the Gen Z workforce by 2025, confirms that leaders need to be at the top of their game.

KEY FOCUS AREAS

·      Disruption or Opportunity to Reinvent Human Capital in our Labour Market

·      Defining all these Buzzwords – EVP, Employer Brand, Recruitment Marketing and Why They Matter

·      Equipping you as an Employer Brand Marketer and Influencer

·      Steps to Building a Future-Fit Winning EVP and Recognisable Employer Brand

COURSE OVERVIEW

This masterclass provides you with the essential knowledge and tools to enhance and influence your employer brand and EVP, transforming your Talent Acquisition strategies from good to great. It lays the foundation for building an engaging, relevant, and recognizable employer brand that retains employees and attracts both active and passive high-demand talent. Additionally, the session offers strategies for leaders to secure buy-in from decision-makers, ensuring strategic alignment across your organization.

WHY SHOULD YOU JOIN

Led by Celeste Sirin, seasoned employer brand and recruitment marketing mentor, trainer and CEO of Employer Branding Africa, these sessions emphasize maintaining human connections in an AI-driven landscape, providing a competitive and critical value-add. Attendees benefit from intimate, interactive sessions that offer practical workplace tools and knowledge sharing.

WHO SHOULD ATTEND

Ideal for both seasoned leaders and newcomers within corporate environments or dynamic start-ups that are in a growth phase. Professionals who will benefit include:

·      HR Executives/Managers

·      Talent Acquisition Managers/Specialists

·      Recruitment Managers/Recruiters

·      HR Business Partners

·      Sourcing Specialists

·      Marketing and Communications

·      Learning and Development

·      Founders/Business Owners

QUICK WINS

·         Interactive and consultative

·         Self-assessments and collaborative discussions

·         Knowledge sharing with like-minded Leaders

·         Implementable and reusable workplace tools

·         Plenty of global best practices, insights and reference points/sources

·         Certificate of Course Completion

VIEW THE OTHER MASTERCLASS OPTIONS

Each Masterclass stands alone, offering separate, valuable insights. However, for an enriched learning journey, we suggest beginning with Masterclass 1 followed by 2. Bundle both to unlock a comprehensive experience.  

• Thursday, 27 June: Masterclass #2 Communicating your Talent Acquisition and Employer Branding Roll-Out Plan https://qkt.io/n0RpTK
• Thursday, 23 May & Thursday 27 June: Talent Acquisition Masterclass Bundle - https://qkt.io/2ERQWP?

DIRECTIONS