Social Media Marketing eWorkshop

ABOUT

There are a ton of online tutorials and courses on how to run digital ads but the problem is that most of them are internationally-based so they don’t quite show you how you can target potential customers, locally! This is South Africa and you might want to target Gontse from Soweto, Gert from Brakpan or Geraldine in Mitchelsplain.

Whether you sell Atchaar or Zuid Afrikaanse Geelvet Biltong, I will show you how to set up your Facebook ads account, create ads and how to measure and optimize the data to drive sales.

I’m Katlego Thulare and I'll be hosting a social media workshop where I show you step-by-step how to create successful Facebook ads for your side-hustle, ecommerce store or small business. Maybe you’ve never even created digital ads before, but don’t worry this is a simplified and easy to grasp opportunity to learn from the comfort of your own home (cellphone, tablet or laptop). 

You will learn the following:

HOW TO CREATE FACEBOOK ADS ACCOUNT

We will start with a guide on why and how to create a Facebook ads account.

USING FACEBOOK AUDIENCE INSIGHTS AND ANALYTICS

A run through how to use the Facebook Audience Insights feature and setting up Facebook pixels to track activity on your website.

Create Ad Sets

You will learn how to create ad sets, tools you can use to design ads and how to target the right potential customers.

USING DATA TO OPTIMIZE RESULTS

Learn how to interpret Facebook data and how to use the data to optimize your campaign results.